Trends 2017 – brought to paper

3. April 2017
Linda Benkner


trendbook_loWith our #trendbook2017 we are giving an outlook on the topics which will occupy us this year. In seven chapters, we are describing trends in media and society. In addition, we hope to inspire our clients, partners and our team with plenty of food for thought.

We will be publishing each trend on our blog, starting this month with the topic Multiple Choice Society. We portray a society which, in times of Big Data, Trump and a kaleidoscope of possibilities, is oscillating between an euphoric feeling of freedom and the feeling of losing control. This societal trend marks the beginning and the base of our #trendbook2017 at the same time – the multiple choice lifestyle features in all the trends we detected for 2017.

Our trends 2017 – about the future and the present in 7 chapters

MCSLogoMultiple Choice Society
“Do we actually still have a choice?“
A proposal about how we can deal with the election year 2017

Bildschirmfoto 2017-03-29 um 16.08.18Journalism 4.0
“Will we still read a newspaper in ten years?“
Working with my colleague, the robot journalist

Get Together CommunityGet Together Community
“Who are my neighbours?“
An utopia about how neighbourhoods could look like one day

Fair Life Statement Logo

Fair Life Statement
“How fair do we live?“
Digital weapons against outdated throw-away mentality

Food is the new Pop LogoFood is the new Pop
“Have I already posted my food today?“
Why we are having fun with our meals

Brave new working world logoBrave new Working World
“What will the future of work look like?“
Thoughts about working in a virtual space of possibilities

MacMachine Learning Logohine Learning
“Will machines soon be more intelligent than we?“
About potential and decisional questions