LivePerson: The Bot God

22. February 2018
Natalie Buss

LivePerson is the leading provider of cloud-based mobile and online messaging business solutions. The global tech-company headquartered in New York City supports more than 18,000 companies by enabling a meaningful and efficient connection between brands and consumers. adel & link supports LivePerson to build awareness among B2C and B2B media, generate a constant flow of coverage and position LivePerson spokespeople as thought leaders in topics such as digital customer engagement/communication and e-commerce.

20180221_adellink_Cases_LivePerson Kopie

Approach:

adel & link handles the press and public relations in Germany and accompanies trade fair and conference appearances of LivePerson. We develop storylines from content based on data analysis of surveys conducted by LivePerson. Ongoing media relations, sending out press releases and survey results on a regular basis. Positioning two spokespeople as regular contributors at influential B2C and B2B media – creating stories tailored for the respective readership.

Impact:

Secured interviews with leading German business dailies like Handelsblatt and WirtschaftsWoche, read by C-Level. Positioned the CEO as a regular guest author at Huffington Post Deutschland. Positioned speakers at vertical trade shows and expert panels. Created awareness in public, vertical and industry media.