Planet: Coverage from above

22. February 2018
Natalie Buss

Planet is an integrated aerospace and data analytics company that operates history’s largest fleet of Earth-imaging satellites, collecting a massive amount of information about our changing planet. The goal is to build awareness of the start-up, create media attention, establish the speakers as thought leader and coordinate media relations in other European countries as lead agency.

20180221_adellink_Cases_Planet Kopie

Approach:

As lead agency in Europe, adel & link coordinates the public relations in France, Spain and Germany for the satellite start-up which was founded by three NASA scientists in San Francisco in 2010. As external press office, adel & link is responsible for active and reactive media relations in Germany as well as press enquiries and event coordination.

Impact:

Pitched interviews with founders based in Berlin with tech media GOLEM and no. 1 tabloid BILD. Planet was part of a detailed radio report for Deutschlandfunk and mentioned as one the pioneers in the “new space”. Furthermore, adel & link invited the Silicon Valley correspondent for business outlet Wirtschaftswoche to take part in a rocket launch of Planet satellites and interview one the founders in San Francisco at the Planet head quarter.