Planet: Coverage from above

22. February 2018
Natalie Buss

Planet is an integrated aerospace and data analytics company that operates history’s largest fleet of Earth-imaging satellites, collecting a massive amount of information about our changing planet. The goal is to build awareness of the start-up, create media attention, establish the speakers as thought leader and coordinate media relations in other European countries as lead agency.

20180221_adellink_Cases_Planet Kopie


As lead agency in Europe, adel & link coordinates the public relations in France, Spain and Germany for the satellite start-up which was founded by three NASA scientists in San Francisco in 2010. As external press office, adel & link is responsible for active and reactive media relations in Germany as well as press enquiries and event coordination.


Pitched interviews with founders based in Berlin with tech media GOLEM and no. 1 tabloid BILD. Planet was part of a detailed radio report for Deutschlandfunk and mentioned as one the pioneers in the “new space”. Furthermore, adel & link invited the Silicon Valley correspondent for business outlet Wirtschaftswoche to take part in a rocket launch of Planet satellites and interview one the founders in San Francisco at the Planet head quarter.