{"id":1543,"date":"2020-05-29T18:02:23","date_gmt":"2020-05-29T16:02:23","guid":{"rendered":"https:\/\/adellink.de\/?page_id=1543"},"modified":"2020-06-23T18:31:38","modified_gmt":"2020-06-23T16:31:38","slug":"story-content-der-jeden-ins-bett-bekommt","status":"publish","type":"page","link":"https:\/\/adellink.de\/en\/stories\/story-content-der-jeden-ins-bett-bekommt\/","title":{"rendered":"STORY: A different kind of bedtime story"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1592928510038{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; z_index=&#8221;&#8221;][vc_column css=&#8221;.vc_custom_1592928534723{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1592928510038{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; z_index=&#8221;&#8221;][vc_column css=&#8221;.vc_custom_1592928521501{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;110px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1585143511015{padding-right: 15px !important;padding-left: 15px !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text el_class=&#8221;stories_teaser_subline&#8221; css=&#8221;.vc_custom_1592267911228{margin-top: 0px !important;padding-top: 0px !important;}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>Work-life-sleep balance \u00a0<\/strong>| IKEA<\/h2>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;stories_teaser_categorie&#8221; css=&#8221;.vc_custom_1591225333678{margin-top: 0px !important;padding-top: 0px !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><strong>A different kind of bedtime story <\/strong><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text el_class=&#8221;stories_teaser_text link_underline black&#8221;]IKEA has long been committed to improving people&#8217;s \u201cwork-life-sleep balance\u201d. For the Swedish company, sleep isn\u2019t just a necessity \u2013 it\u2019s an integral part of everyday life. We support IKEA Germany\u2019s corporate communications team in sharing their expertise on the subject \u2013 both internally and externally.<\/p>\n<p>&nbsp;<\/p>\n<p>We worked together with an external sleep expert, collated insights from a study and consulted IKEA\u2019s interior design experts to develop a range of long-term activities for different target groups. This resulted in the creation of a number of <a href=\"https:\/\/d1uoo7xgn4hd1o.cloudfront.net\/downloads\/IKEA_eBook_Schlafgut.pdf\">e-books<\/a> on the topic of sleep: the digital booklets provide different perspectives on sleep as well as advice on how to get a good night\u2019s rest \u2013 which is essential for a fresh start to a productive day. Our client was so pleased with <a href=\"https:\/\/d1uoo7xgn4hd1o.cloudfront.net\/downloads\/IKEA-E-Book-Schlaf-und-Arbeit_mobile.pdf\">the result<\/a> that the booklet was subsequently published as a printed version.<\/p>\n<p>&nbsp;<\/p>\n<p>In addition to creating these e-books, we positioned the experts in lifestyle media and wrote a variety of <a href=\"https:\/\/ikea-unternehmensblog.de\/article\/2019\/schlaf-entspannung-tipps\">blog posts<\/a> on the different facets of sleep. By doing this, we were able to successfully support IKEA in their mission to be perceived as sleep experts, driving public engagement with the topic of sleep.<\/p>\n<p>&nbsp;<\/p>\n<p>We continue to support IKEA in promoting good and healthy sleep.[\/vc_column_text][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; el_class=&#8221;p15&#8243; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;stories_teaser_text&#8221;]<\/p>\n<p class=\"p1\"><b>How?<\/b><\/p>\n<p class=\"p1\"><i>What did we do?<\/i><\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text el_class=&#8221;stories_teaser_text black&#8221;]<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Development of communication measures<\/li>\n<li class=\"li1\">Expert interviews with lifestyle media<\/li>\n<li class=\"li1\">Media relations<\/li>\n<li class=\"li1\">Concept development, copywriting and design of three e-books<\/li>\n<li class=\"li1\">Creation of content for internal channels<\/li>\n<li class=\"li1\">Infographics<\/li>\n<li class=\"li1\">Copywriting of blog posts<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;stories_teaser_text&#8221;]<\/p>\n<p class=\"p1\"><b>What?<\/b><\/p>\n<p class=\"p1\"><i>Results <\/i><\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text el_class=&#8221;stories_teaser_text black&#8221;]<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Coverage in interior design and lifestyle media<\/li>\n<li class=\"li1\">Creation of more than 15 blog posts<\/li>\n<li class=\"li1\">Publication of three booklets (print and online)<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; 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row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1592928510038{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; z_index=&#8221;&#8221;][vc_column css=&#8221;.vc_custom_1592928534723{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; 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