{"id":5683,"date":"2020-09-16T08:42:33","date_gmt":"2020-09-16T06:42:33","guid":{"rendered":"https:\/\/adellink.de\/?page_id=5683"},"modified":"2020-09-16T13:59:39","modified_gmt":"2020-09-16T11:59:39","slug":"hive-adel-link-brand","status":"publish","type":"page","link":"https:\/\/adellink.de\/en\/hive-studios\/hive-adel-link-brand\/","title":{"rendered":"HIVE: Adel & Link Brand"},"content":{"rendered":"

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Brand Identity<\/b> | Adel & Link<\/h2>\n

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\u201cA breeze of fresh branding air\u201d<\/strong><\/h3>\n

[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text el_class=”stories_teaser_text”]Our agency is transforming\u00a0\u2013 <\/strong>and along with it our brand identity and our website.\u00a0In 2019 we decided that it was time for a change: We moved to a new bigger office in Frankfurt am Main, we worked on redeveloping our brand identity and on positioning Adel & Link on the German and international markets. A new website would help us make our evolution visible.<\/p>\n

 <\/p>\n

It all started out with a typo game with the letters A and L \u2013 the first letters of our founders\u2019 surnames. We quickly decided on keeping the names in full, while using clean typography in capital letters. We wanted to be bolder and make a distinctive mark. A circle was used as our symbol \u2013 representing perfection (in everything we undertake), completion (end-to-end process) and unity (as a team). Our colour palette also changed to black & white \u2013 with a little bit of cyan for Adel & Link and gold for HIVE Studios. In 2020 our new\u00a0website<\/span>\u00a0finally came to life \u2013 and we are working constantly in our hive to help our agency grow.[\/vc_column_text][vc_empty_space height=”60px”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1585143522326{padding-right: 15px !important;padding-left: 15px !important;}” z_index=””][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_gallery interval=”3″ images=”5686,5688,5687″ img_size=”full” onclick=”” enable_drag=”yes” direction_nav=”yes” control_nav=”yes” pause_on_hover=”yes”][vc_empty_space height=”25px”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_empty_space height=”50px”]back to HIVE<\/a>[\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”100px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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