Wi-Fi: driving the industrial revolution 4.0 | Wi-Fi Alliance

The new Wi-Fi standard serves as a catalyst for digital transformation


What did we do?

  • Story development
  • Interviews with daily and business press
  • Virtual roundtable
  • Public affairs
  • Thought leadership
  • Media relations


What did we achieve?

  • Conducted more than ten interviews over a six-month period, including with Frankfurter Allgemeine Zeitung, ComputerBild and VDI Nachrichten.
  • Established connections with political decision-makers in Hesse and Bavaria.
  • June 2020 to December 2020:
    • A total reach of up to 94,253,772 readers
    • More than 220 clippings in daily, business and trade newspapers
    • 12 bylined articles
    • More than ten interviews