About us

Adel & Link – Owner-managed PR agency in Frankfurt

We are an owner-managed and globally networked PR agency in Frankfurt/Main, founded by Natalie Link and Matthias Adel in 2011. We’re hungry for stories!

We love captivating stories. That’s why we always know what is going on in the world: we have a feel for what’s important in the market today, what journalists are interested in, and what will make the headlines tomorrow. Every day, we are on the lookout for inspiring people and stories. And we always keep our eyes peeled for the latest trends, which we then celebrate at our annual Trendvernissage – because we love all things creative and inspiring.

We advise our clients openly and honestly. If something isn’t going to work, we tell them – together we’ll find a different way to approach a challenge. And we support them in getting through any crisis. At Adel & Link, we are creative sparring partners, trend experts and communication specialists who love what they do.

Services

Corporate PR

Is the glass half full or half empty? It’s all a matter of perspective, right? True, but facts still have to be put into the right context. This is especially important for companies: building a good reputation and trust is critical. But establishing and managing a reputation is hard work. It is created by continuous investment in the company’s brands, products, people and services as well as through their interaction with the media.

Brand & Consumer PR

Every brand has its own story waiting to be told. Because behind every brand there are people who bring that brand to life with passion and ideas. We can’t wait to let these brands speak through words and visuals – because we’re hungry for stories. We want to inspire people and perhaps even change their lives for the better.

Technology & B2B PR

You can’t imagine today’s world without technology – it’s a driving force of economic and social change. Apps, AI and the IoT are changing our lives at a rapid pace. The field of technology is unique in the way it offers us thrilling visions of the future and exciting stories. We make complex B2B topics accessible to professionals and laymen alike.

HIVE Studios

Our content and visual communication professionals have come together to form HIVE Studios – a strong unit that delivers first-class content & design services. The experienced copywriters and designers develop powerful content strategies, texts and visuals for B2B or B2C target groups – no matter how complex the topic may be.

Stories

Our stories are vivid and captivating, always making sure to set the right tone and attract attention. We inform and manage to make the seemingly incomprehensible easy to understand – so how about a pair of new shoes, fresh from the 3D printer? With the right words, sophisticated technology becomes accessible even to laymen – isn’t that right, Siri, you bitch!? And for the end of the day, we’ve even developed a different kind of bedtime story.

Clients

VISA

IKEA

PLANET

FITNESS FIRST

DANFOSS

FORMLABS

BARRY’S

MEET 5

AVEVA

WI-FI ALLIANCE

DILLY SOCKS

HELLOFRESH GO

IKANO BANK

SITECORE

LIFEFIT GROUP

VISA

IKEA

PLANET

FITNESS FIRST

DANFOSS

FORMLABS

BARRY’S

MEET 5

AVEVA

WI-FI ALLIANCE

DILLY SOCKS

HELLOFRESH GO

IKANO BANK

SITECORE

LIFEFIT GROUP

VISA

IKEA

PLANET

FITNESS FIRST

DANFOSS

FORMLABS

BARRY’S

MEET 5

AVEVA

WI-FI ALLIANCE

DILLY SOCKS

HELLOFRESH GO

IKANO BANK

SITECORE

LIFEFIT GROUP

Social responsibility

Social
responsibility

Giving back to society and the environment is something that is very close to our hearts. We believe that every contribution – no matter how small – can help to make the world a better place. That’s why we decided to support the non-profit organisation Project Wings, an initiative aimed at building the world’s biggest recycling village in Indonesia. By doing that, the project’s initiators are combating plastic pollution while creating jobs for locals at the same time.

At the core of our international cooperation with partners around the world is our membership in the Brands2Life Global Network. As part of this network, we support the reforestation platform Tree-Nation – by planting a tree for each of our employees and every new client. That’s why we also prefer to travel by train. And we make sure to compensate any flight we can’t avoid via the platform. You can take a look at our Adel & Link forest here!

Our team

We thrive at work. Why? Because we love what we do. Because here, everyone can get involved. Because we work well together. And because we get to work for exciting clients. Here, you can put down roots and grow – in a fair and inspiring environment. You can develop your potential, work creatively and take on a variety of challenges as part of an inspiring team.

Get to know our team