LinkedIn
Instagram

news from the agency

Strong messages. Powerful stories.
Digital dialogue.

adel & link is an independent and entrepreneurial PR agency based in Frankfurt/Main with a European and global network. We consult companies in public relations work and successfully position them in the media.

The team of Adel & Link

Natalie Link

Natalie Link

Matthias Adel

Matthias Adel

Christoph Muxfeldt

Christoph Muxfeldt

Marisa Puschmann

Marisa Puschmann

Sabine Karl

Sabine Karl

Alina Rietmann

Alina Rietmann

Linda Benkner

Linda Benkner

Alisa Schmitz

Alisa Schmitz

Fabian Richter

Fabian Richter

Natalie Buss

Natalie Buss

Melanie Safdari

Melanie Safdari

Nena Tsamparli

Nena Tsamparli

Lisa Roth

Lisa Roth

Alina Rosenbauer

Alina Rosenbauer

We create dialogue

adel & link is an independent PR agency based in Frankfurt am Main with a network of partner agencies across Europe and the globe. Founded in 2011 by Natalie Link and Matthias Adel.

Our motto: Strong messages. Powerful stories. Digital dialogue.
Our world is loud, colourful and digitally linked. If you want to be heard in today’s world, you need a partner who creates dialogue, sets the agenda and creates strong images that stick in people’s minds.

We consult international brands and successfully position and establish them in the media and on the German market.

For this purpose, we communicate transparently with our clients, influencers and the media. We develop sustainable thought leadership campaigns and strategies for reputation management. We train corporate spokespeople for media interviews and set creative highlights in communications for brands and products – in traditional and digital media.

We do all of this with a young and interdisciplinary team which sticks to Jacques Tati’s advice: Lose yourself in your work, but don’t get lost in it. Team spirit is as important to us as individuality. With our annual trend preview and our events series trendvernissage, we have our finger on the pulse of time and create a platform for networking in the creative industry of Frankfurt.

Read more about topics that inspire us on our blog (German).

Network

We believe in networking. In Frankfurt. In Germany. In Europe. Globally. With experts from different communications and creative disciplines. With many of them we have been collaborating for several years.

20180322_adellink-brands2life2

International collaboration
At the core of our international collaboration with partners from all over the world is our membership in the Brands2Life Global Network. The network offers communication services globally that combine the creativity and spirit of owner-managed agencies and international expertise. All agencies belonging to the network share the same philosophy with a focus on strategy and content development, storytelling and evaluation.
As part of this network of international agencies, we collaborate in business and marketing matters, but also in employee development – e.g. through secondments to the offices of our partner agencies. Apart from an international customer offer and service, we focus on regular personal meetings and exchanges on current PR trends. Within the scope of this network, our international clients receive one-stop support, implemented using the local expertise of the agencies in each of the countries. Brands2Life is our British partner agency in London with whom we have been collaborating for several years on a variety of client projects.
In our neighbourhood

Brandiff

Brandiff graphic design

LommelLudwig

LommelLudwig advertising agency

Markwald Neusitzer

Markwald & Neusitzer Design

Agenda setting and storytelling

adel & link believes in honest, transparent and high-quality communication. We enter into dialogue, both in the real and the digital world, create strong messages and powerful stories and tell them through traditional and digital media channels.

Services

Dialogue Culture

Talking to each other. Exchanging opinions and views. It helps understanding.

There are always conflicts. And very often, these are brought into the public space purposefully in order to achieve a competitive advantage. This is why we base our communication approach on dialogue. To be successful in political or business matters, you have to communicate transparently and sustainably – and integrate and involve all stakeholder groups in the discussion at an early stage. We consider ourselves creators of a constructive dialogue.

Our services comprise media relations, stakeholder dialogue, influencer and blogger relations, community and social media management.

Corporate Communications

Extracting the best message.

Glass half full or half empty – all a matter of perspective? Yes, but also a question of putting the facts into the right context. This is especially important for companies because they need reputation and trust. Building and managing reputation is hard work. It is created by continuous investment into the company’s brands, products, people and services as well as through their interaction with the media. A company’s reputation can easily suffer or be damaged – by mistakes, crises or wrong communication. Companies therefore require a clear communication storyline. And people who can carry it into the market – with the ability to formulate supporting messages and to present these to the media.

Our services comprise thought leadership campaigns, reputation management, topic and issue management and monitoring, crisis communications, media relations, stakeholder dialogue, influencer and blogger relations, community and social media management.

Product & Brand PR

Why create a fake image? Today, real stories count.

Behind every brand and behind every product, there is a story. There are people and their ideas. There is a journey. With challenges and solutions. With successes, hurdles and big decisions. We let brands and products tell their stories in words and images. We show their purpose in our life and how they can change it. We discover aspects that make journalists curious about them. And, sometimes, they are even surprising. But, most importantly, they are always authentic. We communicate topics with creativity, a keen sense for trends and attention to detail. And maybe with a twinkle in the eye. Because this creates character and authenticity. Communication in social media channels is rarely completely serious. Questions are another important part of lively communication. By journalists, bloggers or consumers. We don’t only accept them but take them seriously. And commit ourselves to an answer which is comprehensive. And honest.

Our services comprise creative concepts, storytelling, media relations, influencer and blogger relations, community and social media management.

WORKSHOPS AND COACHING

We create room for ideas, stories, strategies and positioning.

In our creative room, we work hard on ideas, texts, strategies and a differentiating positioning. We debate and argue, ponder, think and reconsider. Work and rework positions and points of view. And put our clients in front of the camera in media and crisis training sessions. To ensure that the results are great when they appear in public.

Our services comprise: media training, crisis and issues training, creative brainstorming sessions, strategy workshops and positioning workshops.

_DSC6117

References

We have consulted more than 50 national and international leading companies – from large corporations to the hidden champion in the Rhine-Main area.

We work across all industries for clients from the areas of financial services, internet and IT business, lifestyle and design, transport and traffic, architecture, start-ups and many more.  

We like to think outside the box. And our clients benefit from the creative ideas that emerge from it.

In the past, we have worked for and consulted the following corporations, among others: ABB, Air Products, Brita, British Airways, Commerzbank, Danone, Disney Cruise Line, Ford, GE Energy, illy, Merck, Motorola, Procter & Gamble, PwC, Royal Caribbean International, Saeco, The Economist and TripAdvisor.

 

Clients and projects

VISA

adel & link is the external press office for Visa in Germany. adel & link informs the media transparently about the payment organization, entering into a constructive dialogue with them. Media relations, but also events, influencer activities as well as social media community management are part of our work for Visa. adel & link communicates quickly and reliably, focusing on extracting the benefits of digital payments for consumers, retailers and banks. Further information can be found in the Visa Newsroom as well as here: visa.de.

GLASSDOOR

adel & link handles the public relations for the international job and career community Glassdoor in Germany. Furthermore, the team manages the social media activities in the German market. adel & link accompanied the career platform’s launch onto the German market in 2015 and is now working on building awareness with an intense media relations program. Further information: glassdoor.de  and on Twitter.

IKEA

For the IKEA company blog adel & link provides ideas and articles around the topics culture & trends, society & responsibility, innovation & design, people at IKEA and environment & sustainability. In addition, the agency supports both editorially and organisationally the media relations acivities in Germany as well as the IKEA in-house communication with a monthly employee magazine.

HELLOFRESH

HelloFresh, in which Rocket Internet holds a stake, is headquartered in Germany’s start-up metropolis Berlin and is one of the biggest delivery services for cooking boxes globally. adel & link supports HelloFresh’s PR activities in Germany and Austria – especially in B2C communications. Proactive media relations and product launches as well as “seasonal storytelling” are some of the tasks. Additionally, adel & link contributes to the creation of surveys and planning of events.

FITNESS FIRST

Fitness First Germany is one of the leading fitness and health service providers with expertise in innovative training formats. adel & link provides the gym operator with strategic councel and hands-on support in communication. The agency supports the proactive und reactive media relations work and helps with the preparation of PR events. More information at www.fitnessfirst.de.

PLANET

Planet is an integrated aerospace and data analytics company that operates history’s largest fleet of Earth-imaging satellites, collecting a massive amount of information about our changing planet. As lead agency in Europe, adel & link coordinates the public relations in France, Spain and Germany for the start-up which was founded by three NASA scientists in San Francisco in 2010. As external press office, adel & link is responsible for active and reactive media relations as well as press enquiries and event coordination.

CARGURUS

CarGurus is a leading car shopping site in the U.S. and was founded by TripAdvisor co-founder Langley Steinert in 2006. adel & link consults the East Coast tech company regarding all specificities of the German comms environment. In 2017, adel & link accompanied the launch of the used car platform in Germany. Since then, the agency has been the external press office for CarGurus and thereby in charge of planning and executing all PR activities in Germany.

LIVEPERSON

LivePerson is the leading provider of cloud-based mobile and online messaging business solutions. The global tech-company headquartered in New York City supports more than 18,000 companies by enabling a meaningful and efficient connection between brands and consumers. adel & link handles the press and public relations in Germany and accompanies fair and conference appearances of LivePerson.

IKANO BANK

The Ikano Bank Germany belongs to the business group Ikano, based in Sweden. The bank was originally part of the IKEA company, but became independent in 1988. The Ikano Bank is a specialist for services such as loyalty cards, credit cards, private loans and deposit business. Adel & link supervises the public relations work and supports the social media activities.

SITECORE

As part of the Brands2Life Global network, adel & link supports Sitecore, the global leader in experience management software that enables context marketing, with public relations activities in the German-speaking countries. We are in charge of media relations, help positioning company spokespeople through thought leadership content and support Sitecore at important industry events.

ALIVECOR

AliveCor is market leader in FDA-cleared ECG technology for mobile devices. adel & link supported the Silicon Valley start-up’s launch of the world’s smallest single lead medical grade ECG for consumers with an intense media relations program. In this process, adel & link arranged interviews and sample tests with some of Germany’s most influential B2C tech journalists.

MAGENTO

Magento is the leading provider for e-commerce software globally. More than every fourth online shop in Germany is based on Magento software. adel & link works for Magento on a project basis. In March 2016, we supported Magento at the Internet World conference and trade fair in Munich with organising interviews and background briefings for the spokespeople with German media. Further information on magento.com.

Cases

Ikea: Coverage for Life at Home

Ikea: Coverage for Life at Home
Feb 22 2018

adel & link supports IKEA corporate communications to position the lifestyle brand and relevant spokespeople in business media. The challenge is to find topics and occasions relevant for business media…

Planet: Coverage from above

Planet: Coverage from above
Feb 22 2018

Planet is an integrated aerospace and data analytics company that operates history’s largest fleet of Earth-imaging satellites, collecting a massive amount of information about our changing planet. The goal is to…

LivePerson: The Bot God

LivePerson: The Bot God
Feb 22 2018

LivePerson is the leading provider of cloud-based mobile and online messaging business solutions. The global tech-company headquartered in New York City supports more than 18,000 companies by enabling a meaningful and…

Glassdoor: Launch in Germany and ongoing PR activities

Glassdoor: Launch in Germany and ongoing PR activities
Jan 01 2017

adel & link accompanied the launch of the international job and career community Glassdoor in Germany, with Glassdoor.de being the second non-English website operated by the Silicon Valley start-up. All launch…

TRENDS

What’s new and exciting? What are the hottest trends and what will be hot tomorrow?
PR work means creating a dialogue with strong messages and powerful stories. And also being aware of the Zeitgeist. This is why we are always in search of the latest trends that will influence our lives and society’s future.

20180221_adellink_trends_

trendvernissage

Once a year, we host our trendvernissage. An evening for which we move our desks aside to make room for the future. The trendvernissage picks up on societal developments and connects interesting topics and creative personalities. By doing this, we give room for inspiration and provide a fresh impetus for the start-up, creative and communication scene in Frankfurt.

We introduce the trends of tomorrow and forget about our everyday life. We talk with pioneers, visionaries and sometimes eccentrics. We show ideas which are emerging and how they might shape our future. This event is designed to encourage our guests to share their thoughts and go away inspired.

 

Insights and impressions from previous trendvernissage events can be found here:

Burgers from the Petri Dish, Escort Bots and Moon Settlements – the trendvernissage #6

Burgers from the Petri Dish, Escort Bots and Moon Settlements – the trendvernissage #6
May 07 2018

Will we be living in tunnel settlements under the moon’s surface, eat in vitro burgers made in a laboratory and have fun with sex robots in the not too distant…

TRENDVERNISSAGE #5 – ZEITGEIST UNDER THE SIGN OF THE FIVE

TRENDVERNISSAGE #5 – ZEITGEIST UNDER THE SIGN OF THE FIVE
Nov 09 2016

Five exciting personalities presented five trends of the year during this year’s trendvernissage #5: #MinimalistLife, #IntelligentEverything, #UglyFood, #OptimizedSelf and #CollaborationInc. 80 guests from the creative, communication and start-up scene in…

trendvernissage #4 – Nine times new – the trends of 2015

trendvernissage #4 – Nine times new – the trends of 2015
May 19 2015

The time has come again: We are hosting our fourth trendvernissage and expect over 70 invited guests from the start-up, creative and communication scene of the Rhine-Main area on May…

trendvernissage #3 – To the future and back

trendvernissage #3 – To the future and back
Aug 21 2013

Ordering lunch via smart phone or wishing a happy birthday to your grandmother over Skype. The digitalization of society is in full progress. The science fiction novels of the 60’s…

trendvernissage #2 – The art of sharing

trendvernissage #2 – The art of sharing
Nov 22 2012

It’s November 22nd 2012. The day after our trendvernissage. My head is buzzing. That is not down to the wine but definitely to our guests. Because what causes the buzz…

 

trendbox

We consider being aware of and involved with the latest trends important for being an inspirational partner for clients and the media. Every trend is a statement.
And good statements are needed for good media relations. Which is why we are always looking out for new societal trends that will move us, our clients and the media. We wonder what and who will shape and affect the next year.


Take a look at our trendbag 2016 and our trendboxes of 2015 and 2014:

Stick around! Here are the trends for 2018

Stick around! Here are the trends for 2018
Feb 07 2018

The world is still moving. After geniuses having been elected for president and cryptographic currencies going through the roof, nothing can surprise us anymore, right? Wrong: Here are the 8…

Trends 2017 – brought to paper

Trends 2017 – brought to paper
Apr 03 2017

  With our #trendbook2017 we are giving an outlook on the topics which will occupy us this year. In seven chapters, we are describing trends in media and society. In…

Trends 2016 – Tracked down and bagged up

Trends 2016 – Tracked down and bagged up
Feb 19 2016

For 2016, we have also been on the hunt for exciting trends. What topics will occupy the media media, the public, our clients and our minds? … Read more in German.…

Year 2015 – Fresh colours & new facets

Year 2015 – Fresh colours & new facets
Feb 18 2015

We have arrived in the new year and we are excited about the trends of 2015. What will our every-day life of tomorrow be like? Which topics will be on…

Trends 2014 – It will be a fascinating year!

Trends 2014 – It will be a fascinating year!
Jan 15 2014

2014 is here! And we already know it will be a fascinating one. Therefore, we would like to start with an overview of the trends of 2014. Being aware and…

Working at adel & link

Our work is inspiring, exciting and international. We are always looking for motivated colleagues to strengthen our team.
Professional newcomers can start as Junior Consultants and develop into PR professionals. Professionally experienced enter as Consultants or Senior Consultants.

We welcome receiving your unsolicited application.

Interested? Then send us your application via e-mail including your complete application documents (cover letter and CV), salary expectations and your desired entry date.
Here’s what our colleagues say about us: our profile on Glassdoor.
You find our open positions here.

Mitarbeiten bei adellink

Requirements:

  • You are fluent in German.
  • You have work experience in an agency or in corporate communications or have successfully graduated from university and completed various internships in the media or communications sector.
  • You are very familiar with the German media landscape and social media feels like your second home.
  • You socialise quickly and enjoy working internationally. Your written and spoken English is excellent.
  • You prefer celebrating success within the team and enjoy sharing creative ideas rather than struggling on your own.

What we offer:

  • The exciting environment of an agency with international partner agencies and clients in different industries – from a global financial service company to the multinational furnishing group to a Silicon Valley start-up.
  • Apart from interesting and challenging work experience, we offer specific advanced training and secondments to one of our European partner agencies.
  • Culture of creativity and trends represents our work and are lived by everyone in our agency.
  • Working at adel & link is not just about being passionate about working with our clients, we also care about a healthy work-life-balance. We are a family-friendly agency that interacts openly and fairly, not just with one another but also with our clients and their stakeholders.
  • We are a young, interdisciplinary team that enjoys their work.

Contact

adel & link Public Relations
Schleusenstraße 9
60327 Frankfurt am Main

+49 (0) 69 153 40 45 30

hallo@adellink.de 

Imprint

adel & link Public Relations GbR
Schleusenstraße 9
60327 Frankfurt am Main
Germany

Tel: +49 (0) 69 153 40 45 30
Fax: +49 (0) 69 153 40 45 50
hallo@adellink.de

Partner:
Natalie Link, Matthias Adel

Responsible for content pursuant to § 55 II RStV:
Matthias Adel, see above

VAT no.: DE278152741

This imprint also applies to our blog and our social media accounts:
facebook.com/adellinkpr
twitter.com/adellinkpr
instagram.com/adellinkpr

Portrait photography: Annika Weertz, Linda Benkner

Webdesign:
kontrastreiche Designagentur
Waldstraße 119
63263 Neu-Isenburg
Germany
www.kontrastreiche.de

copyright: adel & link 2016 - design: kontrastreiche designagentur