At Adel & Link we’re always on the hunt for the latest trends, which also provide us with material for our Stories for Now and Next. On a daily basis, we observe how our society is changing, what people are talking about and what we can do to make a difference. We immortalise the most important trends in many different ways – from stickers to trend books to socks – and send them out into the world to share them with our network. After that, we present the most important trends at our annual Trendvernissage.
New dimensions of space and time
“Out beyond ideas of wrongdoing and rightdoing there is a field. I’ll meet you there.”
Jalal ad-Din Muhammad Rumi (1207–1273)
As you read this, you’re zooming through space at over 100,000 kilometres per hour, with eight billion other people, on a planet that’s more than four billion years old. A wild thought, isn’t it? In everyday life, we rarely take the time to think about such dimensions of space and time. But there’s always time for our trends! In addition to our daily business, we consciously make time to engage with the future. The result: six big topics for 2024 – and powerful reminders to take on new perspectives.
Once a year, we move our desks to the side and create space for the future. Our Trendvernissage brings together exciting topics and creative personalities. It offers an inspiring platform and sparks ideas among start-ups, creatives and communication professionals in the Rhine-Main area.We bring together pioneers, visionaries and sometimes even oddballs, present evolving ideas and show how they will shape the future. And we invite our guests to exchange ideas and soak up inspiration.