Trends | Adel & Link Public Relations
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Trends

Trends

Imagining the future

At Adel & Link we’re always on the hunt for the latest trends, which also provide us with material for our Stories for Now and Next. On a daily basis, we observe how our society is changing, what people are talking about and what we can do to make a difference. We immortalise the most important trends in many different ways – from stickers to trend books to socks – and send them out into the world to share them with our network. After that, we present the most important trends at our annual Trendvernissage.

Our trends 2024

Our trends 2024

About Time

On average, people in Germany live to be around 80 years old. Or to put it another way: just over 4,000 weeks. That doesn’t sound particularly long, does it? Thinking in weeks can change our perspective on how we spend our time. But with its many obligations and chores, it’s the routine of everyday life that takes up most of our time. And that’s something we can’t really change. Or can we?

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Evolving Education

Homework – arguably a useful but tedious chore that accompanied us throughout school. Wouldn’t it have been wonderful to have had a machine that solved complex maths problems and even wrote entire essays in seconds? What seemed too good to be true until recently has now become reality.

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Relationship Reset

First comes love, then comes marriage, then comes baby in a carriage – the old nursery rhyme echoes a traditional relationship trajectory many of us grew up to pursue. The image of the perfect partner is instilled in us from a young age, setting us up for a (at times long and complicated) journey in search of “the one”.

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Space Craze

Off to new frontiers! We’ve somehow landed back in the 80s – with reported UFO sightings and pictures of extra-terrestrial corpses so authentic they have us frantically googling “aliens”, a search term which experienced a spike during the summer of 2023.

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Psychedelic Revival

The former hippie drug LSD is currently experiencing a comeback, along with other psychoactive substances such as MDMA and psilocybin, a compound that can be found in magic mushrooms.

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New Matter

Paper plates, bamboo cups and recycled shirts are a good start when it comes to using less plastic. But what are the materials of the future?

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Trendvernissage

Trendvernissage

Once a year, we move our desks to the side and create space for the future. Our Trendvernissage brings together exciting topics and creative personalities. It offers an inspiring platform and sparks ideas among start-ups, creatives and communication professionals in the Rhine-Main area.We bring together pioneers, visionaries and sometimes even oddballs, present evolving ideas and show how they will shape the future. And we invite our guests to exchange ideas and soak up inspiration.

Our previous trends

Our
previous
trends