Work-life-sleep balance | IKEA
A different kind of bedtime story
IKEA has long been committed to improving people’s “work-life-sleep balance”. For the Swedish company, sleep isn’t just a necessity – it’s an integral part of everyday life. We support IKEA Germany’s corporate communications team in sharing their expertise on the subject – both internally and externally.
We worked together with an external sleep expert, collated insights from a study and consulted IKEA’s interior design experts to develop a range of long-term activities for different target groups. This resulted in the creation of a number of e-books on the topic of sleep: the digital booklets provide different perspectives on sleep as well as advice on how to get a good night’s rest – which is essential for a fresh start to a productive day. Our client was so pleased with the result that the booklet was subsequently published as a printed version.
In addition to creating these e-books, we positioned the experts in lifestyle media and wrote a variety of blog posts on the different facets of sleep. By doing this, we were able to successfully support IKEA in their mission to be perceived as sleep experts, driving public engagement with the topic of sleep.
We continue to support IKEA in promoting good and healthy sleep.