Work-life-sleep balance  | IKEA

A different kind of bedtime story


What did we do?

  • Development of communication measures
  • Expert interviews with lifestyle media
  • Media relations
  • Concept development, copywriting and design of three e-books
  • Creation of content for internal channels
  • Infographics
  • Copywriting of blog posts



  • Coverage in interior design and lifestyle media
  • Creation of more than 15 blog posts
  • Publication of three booklets (print and online)